How can events build velocity for revenue growth?
Retain + Add New = Exhibitor Velocity to Drive Growth
Interview with Ed Bruno, EventsPass VP of Sales
We have this notion that we talk about all the time around building exhibitor velocity.
It's taking what you've been successful at already, which is closing this plethora of exhibitors, this exhibitor pool, and building upon it. So year over year, it continues to grow.
That's the whole notion behind the velocity component: design a velocity strategy, which has goals attached to it.
- What's your retention goal for this year?
- What's your new sales goal for next year?
- How do you work right out of the show to re-sign all those happy, successful exhibitors so that as you go into year two, you already know what your base is. You already know what your commitment level is.
And that's the momentum of velocity building as a sales strategy.
Retain + Add New = Exhibitor Velocity
Watch the full interview here:
Ed Bruno has decades of sales experience in network radio and event-related fields. He has worked with major brands, major sports leagues and major entertainers to grow their reach. Connect with him to discover more via email.