Exhibitors
Clarity in Lead Qualification necessary for exhibitors at enthusiast shows
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do exhibitors maximize time with leads at an enthusiast show? “One of the things that needs to be identified from the very start is ‘what information do you want to walk away from the show with?’” Create a very clear metric for…
Read MoreExhibiting Builds Trust Like No Other Marketing Channel
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do in-person events build trust? A statistic reported in a Freeman study says that in-person events are among the most trustworthy sources of information. “This is something I’ve always believed and it’s why I’m in the field of experiential marketing, but having…
Read MoreTools for Exhibitors That Can Ignite Ticket Sales
The foundation of a successful consumer show lies in the ability to attract a growing number of attendees. By maximizing existing networks with the right digital tools, organizers can turn exhibitors and other participants into marketing amplifiers. Great potential exists for exhibitors to become brand ambassadors, utilizing their networks to attract attendees to…
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