Keep it Fresh, Plan for More

How do you plan ahead and keep experiences fresh?

“Always plan for more. Always account for more people than you expect. Because again, that's what we all hope for. We always hope that the turnout is better than last year, better than expected. So we need to be prepared for that kind of level of success. And that all goes back to like manifesting abundance, you know, which I'm a believer of in my personal life.

“Another thing that I always keep in mind is that nearly half of the show visitors and therefore the booth visitors year over year are repeats. They've been to a show before, they've been to your stand before, and they're coming to check it out again this year because they just love this environment. They love this industry. They are, you know, aficionados of whatever it is that we're selling.

“So my point with that is: always strive to improve and come up with fresh ideas for those consumers that keep coming back. A lot of the aspects here, once you have a good setup, you have your booth, you have the system that works, it's rinse and repeat, right?

“Not always. Create some room and create some time to think of new fresh ideas and constantly be improving because that repeat customer is paying attention. And they're either getting bored or they're getting impressed by all of the new things and the fresh ideas and the technology and the ease of processes that are being implemented year over year.

“And that's how you get on your way to become a love brand. So it all ties together.”