MTC Chooses EventsPass for Show Growth

JFRE will occur September 23 at the Pasadena Convention Center and impact thousands in the Japanese food & beverage industry. Mutual Trading Japanese Food & Restaurant Expo is the largest showcase of Japanese food, alcohol beverage, and restaurant supplies open to food retailers, food-service business owners, trade professionals, and chefs.

“With EventsPass LeadGen, show organizers can better help exhibitors obtain leads at the show, which ultimately helps in selling new booths and in retaining exhibitors for the next show,” says Ed Bruno, VP of Sales at EventsPass. “Our software gives MTC the data needed to make smarter business decisions about the audience, the flow of the event, the timing, marketing for JF&RE in the future and more.”

Serving multiple MTC events creates lead capture and data analytics across events, creating a broader knowledge base for all stakeholders. As exhibit managers and vendors are continually called upon to justify budgets and as marketing teams get smarter about data, lead capture is increasingly important.

“EventsPass software prevents anonymous attendee data loss, a longstanding problem for consumer shows, by providing sharing tools and mobile platforms that encourage attendee contact sharing. EventsPass clients see only 15% data loss whereas other shows suffer an 80-90% loss,” Bruno says.

Data leakage hampers an organizer’s ability to market repeat customers and forces exhibitors to have clipboards and paper forms in their booths.

“It’s just not good business to be left wondering who ticket holders actually are, when software exists to tell us exactly who is present and participating,” says MTC’s Sakugawa. “These events represent meaningful revenue and help drive the culture of our organization, so we want to work with the best partners.”