EventsPass Part of Sizzle at GrillFest

Dallas, Texas — May 8, 2024 — EventsPass™ is welcoming a new customer committed to advancing the technology experience for their attendees. GrillFest in Detroit decided EventsPass's solution "just makes more sense."

Sometimes, business is simple. After attending an event where EventsPass was supplying ticketing software and service, Hour Media’s Jodie Svagr determined the EventsPass solution was much better than any she had experienced for the organization’s popular GrillFest.

"We were looking for ways to level up," said Svagr, the Marketing & Events Director for Hour Media. "We aim to be a top-tier show in our region, and we know that demands the use of smart technologies like EventsPass."

EventsPass levels up the experience for attendees with rapid, secure purchases and easily shareable digital passes. No one needs to walk around with paper tickets and forms. For exhibitors, revenue-share payouts are traditionally imbued with distrust thanks to food and beverage tickets being piled onto old-fashioned scales to be weighed. No more for GrillFest exhibitors. Instead, exhibitors will scan attendee digital passes for samples and purchases. The organizer will have access to immediate data and transactional reports to share.

"Our vendors and sponsors can get targeted data about who visited. They will know who tried their food and be able to use that data in future marketing efforts," Svagr said.

"We believe the marketing tools inside our software are a big differentiator for EventsPass," says EventsPass VP of Sales Ed Bruno. "The goal is to help clients generate more revenue and lift the overall health of a show. Our development team continues to enhance the features that make it easier to know and attract attendees through enhanced data capture.