Trade Show

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC  How do clunky LeadGen methods affect attendees? “Always plan for more. Always account for more people than you expect. Because again, that’s what we all hope for. We always hope that the turnout is better than last year, better than expected. So we need…

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC Keep it Fresh, Plan for More How do you plan ahead and keep experiences fresh? “Always plan for more. Always account for more people than you expect. Because again, that’s what we all hope for. We always hope that the turnout is better than…

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC What lessons have you learned as an experiential marketer for luxury brands? There are trade show exhibits, and then there are trade show exhibits built on temporary docks on international waterways. Sabrina Fernandez of One Wave Collective has a unique and vast experience as…

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do luxury brands stay true to themselves at events? “It’s so important to stay true to your brand and really let the uniqueness of your brand shine at these enthusiast shows because ultimately you’re in a pool of competition.  “First things first —…

Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do you build relationships with vendors and suppliers to succeed onsite? Exhibiting at trade shows, whether B2B or B2C, can be an expensive endeavor, yet more and more marketing departments are finding that in-person experiences are advancing their goals. Companies measuring ROI are…