Exhibitors
Adopt a Registration Agenda, even in B2C
How can Events Pass help organizers Adopt a Registration Agenda, even in B2C? Interview with Ed Bruno, EventsPass VP of Sales In the latest installment of our video series, we posed some catchy questions to Ed Bruno to help Event Organizers understand how data can support their business goals. He lobbies heavily for having…
Read MoreTap Exhibitor Networks for More Tickets
How does Events Pass help organizers work with exhibitors to build an audience? Interview with Ed Bruno, EventsPass VP of Sales At Events Pass, we’ve been working on crafting a strategy that is quite unique, and it’s thinking about your exhibitors in a different way. Think about your exhibitors as having the potential to…
Read MoreHow can events build velocity for revenue growth?
Retain + Add New = Exhibitor Velocity to Drive Growth Interview with Ed Bruno, EventsPass VP of Sales We have this notion that we talk about all the time around building exhibitor velocity. It’s taking what you’ve been successful at already, which is closing this plethora of exhibitors, this exhibitor pool, and building upon…
Read MoreCoach Exhibitors for the Win-Win
How can event organizers coach exhibitors to have success onsite? Interview with Ed Bruno, EventsPass VP of Sales One of the questions we get asked often by our customers, our show organizers, is how we can work together as a team to be more effective in helping the exhibitors be successful. And what we…
Read MoreImprove Attendee-Exhibitor Interactions with LeadGen Software
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do clunky LeadGen methods affect attendees? “Always plan for more. Always account for more people than you expect. Because again, that’s what we all hope for. We always hope that the turnout is better than last year, better than expected. So we need…
Read MoreKeep it Fresh, Plan for More
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC Keep it Fresh, Plan for More How do you plan ahead and keep experiences fresh? “Always plan for more. Always account for more people than you expect. Because again, that’s what we all hope for. We always hope that the turnout is better than…
Read MoreEven Millionaires Want Booth Swag
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC What lessons have you learned as an experiential marketer for luxury brands? There are trade show exhibits, and then there are trade show exhibits built on temporary docks on international waterways. Sabrina Fernandez of One Wave Collective has a unique and vast experience as…
Read MoreLet Uniqueness of Brand Help You Stand Out
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do luxury brands stay true to themselves at events? “It’s so important to stay true to your brand and really let the uniqueness of your brand shine at these enthusiast shows because ultimately you’re in a pool of competition. “First things first —…
Read MoreTrade Show Success Takes a Village
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do you build relationships with vendors and suppliers to succeed onsite? Exhibiting at trade shows, whether B2B or B2C, can be an expensive endeavor, yet more and more marketing departments are finding that in-person experiences are advancing their goals. Companies measuring ROI are…
Read MoreClarity in Lead Qualification necessary for exhibitors at enthusiast shows
Interview with Sabrina Fernandez, Owner and Founder, One Wave Collective, LLC How do exhibitors maximize time with leads at an enthusiast show? “One of the things that needs to be identified from the very start is ‘what information do you want to walk away from the show with?’” Create a very clear metric for…
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